You’ve met our Icon. Now we see what SoftMotion™ can do. Soft, stretchy and subtle support – but what does that actually mean? It means you feel every core shake, every muscle burn, and every hold. Not what you’re wearing.
Built for Strength puts SoftMotion™ to work. And it can handle it. This capsule introduces new SoftMotion™ styles, considered new detailing and fresh colours that sync with your every move.
Leading our campaign, Move Ambassadors Tish and Taliyah, alongside Pilates instructor Laura, spotlight how controlled movement, breath work and precision extend far beyond the mat. Each has found a new strength in Pilates, discovering the discipline and resilience the practice demands.
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Built for Strength lands on 19 August at 12PM EDT / 9AM PDT / 5PM BST / 6PM CEST
Diamond and Platinum early access opens on 17 August at 8AM EDT / 5AM PDT / 1PM BST / 2PM CEST
Gold early access opens on 18 August at 8AM EDT / 5AM PDT / 1PM BST / 2PM CEST
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